Universal City MORTGAGE LENDER

Carl Laemmle officially opened the Second Universal City (Lankershim Boulevard) on March 15, 1915, on the 230-acre (93 ha) Taylor Ranch property. At the launch event, in what is now the North Hollywood area, a crowd of men and women eagerly awaited the display of the film stages, daredevil stunt pilots and silent film idols, as well as the movie cameras Laemmle had brought along. “See how slapstick comedies are made. See your favorite screen stars do their work. See how we make the people laugh or cry or sit on the edge of their chairs the world over!” stated a poster touting Universal’s opening. “C’mon out! Aw, c’mon!”

Laemmle, a German immigrant, was Universal Pictures’ founder who opened his first nickelodeon in Chicago in 1906. He moved to New York City, where he soon joined half a dozen small motion picture companies to create the movie company he called Universal Pictures.

In 1912, Laemmle briefly operated three small studios – Bison, Nestor, and Oak Crest Ranch. After a court battle with New York Motion Picture Company, control of the Bison lot was returned to the New York Motion Picture Company. The court allowed Carl Laemmle to retain use of the name “Bison” as “Bison 101” for his westerns, which were filmed on the Oak Crest property in the San Fernando Valley. The Oak Crest Ranch is where Laemmle filmed the western At Old Fort Dearborn. The Providencia Land and Water company, called “Oak Crest Ranch” in the trade papers, became the first Universal City location.

In 1913, Laemmle consolidated the Nestor studio (Hollywood) and Oak Crest ranch (Providencia) property. His first Universal City was too small, so he ordered a search for a new and larger property in the valley, a location with more space. Laemmle leased Providencia ranchland in the San Fernando Valley in 1912. If it was a city, it was a haphazard one (Motion Picture World): with the help of nearly 300 movie hands and actors, Laemmle erected makeshift buildings, set up cameras and began churning out hundreds of one- and two-reel silent westerns.

Other studio chiefs called the place “Laemmle’s Folly”, mocking that the property was so far out of town and that Laemmle could film scenery for free anywhere he wanted. Laemmle worried that he had made a huge mistake, though Universal was a success because the public could observe movies being made.^{[citation needed]}

In the meantime, Laemmle added a zoo to the Oak Crest Ranch (Moving Picture World ad 1913) – which was open to visitors to generate free advertising by word of mouth. The Rotarians of Los Angeles were one of the groups permitted to visit the Oak Crest – Universal City. (The Rotarian – Feb 1914)

The Oak Crest ranch being too small (Scrap-it) for his larger Universal City, Laemmle bought the Lankershim Land and Water property, the 230-acre (0.93 km²) Taylor Ranch for $165,000, calling it his “New Universal City”.

In 1914, operations at The Oak Ranch (Providencia Ranch) were moved to the Taylor (Lankershim) ranch. The Universal (Oak Crest) ranch zoo was moved to the Back Ranch of the Lankershim property. [Moving Picture World] The new Universal City was opened for Universal staff in 1914.

Laemmle went on an eight-day whistle-stop tour from Chicago to Los Angeles the week before Universal City’s grand public opening. His promoters even sold the grand (and technically impossible) lie that Laemmle had persuaded the Secretary of the Navy to send a battleship up the Los Angeles River to fire a salvo on opening day. Easterners, they hoped, would believe anything they heard about California.

After World War I, Laemmle brought even more kin over from war-torn Europe, increasing the payroll to 70. His cheerful nepotism was immortalized in humorist Ogden Nash’s couplet: Uncle Carl Laemmle has a very large faemmle. Carl Laemmle was responsible for creating the “star system” rather than just using anonymous actors in films.

Laemmle was forced to end studio tours in the 1920s, when talkies came along and “quiet on the set” became an absolute. He sold his sprawling entertainment empire in 1936. Before his death in 1939, at age 72, he helped bring more than 200 German-Jewish refugees to Los Angeles.

A nephew, Max, founded the local Laemmle Theatres chain.

Universal City would not welcome tourists again until July 15, 1964, with the opening of the Universal Studios Hollywood theme park and its included Studio Tour. The next few decades saw the arrival of hotels, an amphitheater, and Universal CityWalk (a faux city street and popular destination for tourists and locals).

On April 30, 1912, Carl Laemmle merged the Independent Motion Picture Company with five smaller companies to form the Universal Film Manufacturing Company. After visiting his newly acquired west coast operations of Nestor Studios and Nestor Ranch, he renamed the studio “Universal Studios” and the leased Oak Crest Ranch became the first “Universal City” in the San Fernando Valley. The first Universal/Nestor Ranch (Providencia Land and Water Development Company property Oak Crest Ranch) is presently the site of Forest Lawn Memorial Park (Hollywood Hills). In 1915, Universal moved its operations at the Hollywood/Nestor studio and Universal/Nestor Ranch to its new Lankershim Blvd. location before the official opening of Universal City (Lankershim Blvd). In 1916, the first Universal Oak Ranch became known as the Lasky Ranch. The Hollywood studio was then leased to Christie Comedies.

In 1912, Carl Laemmle toured his Pacific Coast operations. He renamed the Nestor Studio “Universal Studios” and renamed the Providencia Ranch “Universal City.” Carl Laemmle thought the Providencia Ranch area was too small for his idea of “Universal City.” He ordered the purchase of Lankershim land Water Company property. Universal City moved to a new location, the Taylor Ranch.

They purchased lots 276, 277, 278; also a small portion of Lot 279, marked “Mary L. Carhart” (left side of the Lankershim bridge). Only 230 acres (0.9 km²) of the northern part of lot 278 became the official studios front lot in 1915. The zoo and second open-air stage were constructed on the northern sections of lot 277 and 278. The mountain portions above 600 feet (180 m) were not incorporated into studio use until MCA/Universal’s master plan to level the hills and create the Universal Studio Tour Center and City Walk.

Between 1914 and 1915 “Universal City” assets were moved to the Lankershim location.

The Providencia Land and Water Development Company property was used as a location for some early films, most significantly the battle scenes in the silent classic about the American Civil War The Birth of a Nation (1915).

In 1912, Carl Laemmle (IMP) Universal Pictures took over the assets of Nestor Studios and named this area Universal City. The photograph of this area can be seen in Los Angeles Library archives: “A Birds Eye View of Universal City”:

More than a half-dozen major fires have impacted the Universal Studios property (and, accordingly, Universal City) during its history.